I really enjoyed this project and i cant wait to get a start on the new 1

Course:	Graphic Design	Module:	Digital Media in Art and Design
Assignment:	Presentation	Tutor:	Owen Churcher
Date of Issue:	February 20, 2012	Submission Date:	February 16, 2012
Brief IV:	No	Date:

Your task is to prepare the book jacket designs for portfolio presentation (print based and digital) using the techniques outlined below.

Learning Outcome	Assessment Criteria
LO2 - Know how to apply and utilise software in specialist pathway	2.1 Create complex and original imagery using specialist software 2.2 Exploit potential of specialist software
LO3 - Be able to exploit the potential of software applications creatively and effectively	3.1 Produce creative and effective design work using software applications 3.2 Prepare image, graphic and text files for output 3.3 Produce a comprehensive portfolio that shows the creative application of specialist software
LO4 - Be able to present design work using digital applications	4.1 Present visual design work 4.2 Evaluate the use of digital media in creating successful art and design outputs.

BRIEF / TASK

Dust Jacket Designs

CONTEXTUALISED GRADES AVAILABLE:

1. Identify and apply strategies to find appropriate solutions (M1)
2. select/design and apply appropriate methods/techniques (M2)
3. The appropriate structure and approach has been used (M3)
4. Use critical reflection to evaluate own work and justify valid conclusions (D1)
5. Take responsibility for managing and organising activities (D2)
6. Demonstrate convergent/lateral/creative thinking (D3)

GUIDANCE TO PASS THE ASSIGNMENT:

No pre-existing artwork can contribute to the finished dust jacket designs – each must contain all of the listed constituent elements -

• Print and wrap the dust jackets you have designed – research how best to photograph the work for inclusion in your portfolio – post the research and resultant images to your blog (presenting tactile objects)
• Place the dust jacket designs in a digital context – iphone and android – ipad2 and kindle - post the resultant images to your blog (presenting digital work)
• Create a Flash slideshow with the images from the preceding tasks to showcase your designs online, or as a standalone digital file

GUIDANCE FOR ACHIEVEMENT OF CONTEXTUALISED GRADES:

In order to achieve ‘Identify and apply strategies to find appropriate solutions’ (M1) The accompanying roughs/idea generation work must demonstrate that multiple solutions were investigated.

In order to achieve ‘select/design and apply appropriate methods/techniques’ (M2) The portfolio images must be competently constructed and attest to a sound understanding of the principles of design.

In order to achieve ‘the appropriate structure and approach has been used’ (M3) Collect relevant examples from a wide range of sources over an extended period of time – evidence of research to be posted to accompanying blog.

In order to achieve ‘Use critical reflection to evaluate own work and justify valid conclusions’ (D1) Demonstrate that a self-criticism of approach has taken place via posts on the accompanying blog. This should include a critical evaluation of the finished series.

In order to achieve ‘Take responsibility for managing and organising activities’ (D2) A clear progression from concept to finished artwork must be observable on the accompanying blog – establishing that the assignment has been well planned and managed.

In order to achieve ‘Demonstrate convergent/lateral/creative thinking’ (D3) The designs and accompanying roughs/idea generation work must demonstrate a highly artistic and innovative approach to image making, and an advanced understanding of the techniques required.