My first brief for Digital Media in Art and Design

Your task is to redesign dust jackets for a reissue in hardback of the following Haruki Murakami titles: The Wind-Up Bird Chronicle/ Norwegian Wood/ Kafka On The Shore/The Elephant Vanishes/Dance Dance Dance


BRIEF / TASK
Dust Jacket Designs

CONTEXTUALISED GRADES AVAILABLE:
Identify and apply strategies to find appropriate solutions (M1)
select/design and apply appropriate methods/techniques (M2)
The appropriate structure and approach has been used (M3)
Use critical reflection to evaluate own work and justify valid conclusions (D1)
Take responsibility for managing and organising activities (D2)
Demonstrate convergent/lateral/creative thinking (D3)

GUIDANCE TO PASS THE ASSIGNMENT:
No pre-existing artwork can contribute to the finished dust jacket designs – each must contain all of the listed constituent elements -
One digital illustration created by you specifically for the brief
One physical object either scanned or photographed specifically for the brief
Type as a graphic element - numbers and/or letters
Editorial information relevant to each title
Publishers’ logo
The dust jackets should be designed to work effectively in series – but should be sufficiently different to avoid blandness. Consider too, how such a series might be packaged.
Dust jacket dimensions – height 22cm width 52.5cm
Breakdown of widths – front/back 14cm, spine 2.5cm, flaps 11cm

GUIDANCE FOR ACHIEVEMENT OF CONTEXTUALISED GRADES:
In order to achieve ‘Identify and apply strategies to find appropriate solutions’ (M1) The accompanying roughs/idea generation work must demonstrate that multiple solutions were investigated.

In order to achieve ‘select/design and apply appropriate methods/techniques’ (M2) The completed jackets must be competently constructed and attest to a sound understanding of the principles of design.

In order to achieve ‘the appropriate structure and approach has been used’ (M3) Collect relevant examples from a wide range of sources over an extended period of time – evidence of research to be posted to accompanying blog.

In order to achieve ‘Use critical reflection to evaluate own work and justify valid conclusions’ (D1) Demonstrate that a self-criticism of approach has taken place via posts on the accompanying blog. This should include a critical evaluation of the finished series.

In order to achieve ‘Take responsibility for managing and organising activities’ (D2) A clear progression from concept to finished artwork must be observable on the accompanying blog – establishing that the assignment has been well planned and managed.

In order to achieve ‘Demonstrate convergent/lateral/creative thinking’ (D3) The designs and accompanying roughs/idea generation work must demonstrate a highly artistic and innovative approach to image making, and an advanced understanding of the techniques required.